Scale through the systems people already trustWheat flour fortification works best when it travels through systems people already trust. Government nutrition programmes, school meal schemes, and community institutions reach millions every day. We partner with the organisations that run these systems to make fortified atta the default, not the exception.
The next order of scale belongs to the doers and payersOpen market fortification has proven that the model works. To reach a national scale, fortification needs to sit inside the institutions that already feed millions of Indians. Our partnerships are designed to make that transition simple, with the technical, quality, and capacity support partners need to fortify confidently and at cost.
How we support our Partners1. Technical support:
We help partners design programmes across PDS, ICDS, and PM POSHAN that include fortified atta from the start. We advise on state policy, FSSAI compliance, tender development, and supply chain economics. 2. Quality support: We set up monitoring systems for routine oversight, safeguard consistent quality and safety across production, and support lab testing to verify FSSAI compliance. 3. Capacity building: We train government staff in planning, implementation, and monitoring, and equip millers with the hands-on skills they need to fortify and maintain quality. Best practices are shared across partners to strengthen long-term operations. |
Our Partnerships
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The Akshaya Patra Foundation, Gujarat
Over 5 lakh students reached daily With The Akshaya Patra Foundation and the Touchstone Foundation, fortified chakki atta now reaches over 5 lakh schoolchildren every day across six districts in Gujarat through the PM POSHAN scheme. The transition from unfortified to fortified atta took under six weeks, without disruption to food quality or safety. The model is now a blueprint for other states.
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The Akshaya Patra Foundation, Vrindavan
Approximately 1 lakh students reached daily On the back of the Gujarat model, we signed a new partnership with TAPF Vrindavan to integrate fortified wheat flour into PM POSHAN meals in Uttar Pradesh. The collaboration brings fortified atta to an estimated 1 lakh students daily and lays the groundwork for further expansion across northern India, where wheat is a dietary staple and the anaemia burden is highest.
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Atma Malik Foundation, Maharashtra
10,000 students reached daily In Maharashtra, we work with the Atma Malik Foundation to produce and distribute fortified wheat flour to more than 10,000 students aged 5 to 18 through ashram-run school meal programmes. The partnership shows how smaller, community-led models can complement larger state programmes and contribute to a growing evidence base on what fortification looks like in practice.
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