What we are trying to solve
More than half of pregnant women in India suffer from anaemia
(NFHS-5)
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More than two thirds of young children in India suffer from anaemia
(NFHS-5)
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Anaemia has a range of negative health effects. It can cause tiredness and fatigue, impair physical growth and cognitive development and lead to adverse reproductive outcomes.
(WHO, 2023)
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A Solution: FortificationThe most common form of anaemia in India and globally is iron-deficiency anaemia. One potential way of preventing and reducing iron-deficiency anaemia is food fortification. Fortification is the addition of essential micronutrients to staple foods - such as rice, milk, edible oil, salt and flour - to reduce micronutrient deficiencies (like iron deficiency anaemia) at scale.
Fortification is:
Learn more about fortification here.
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Our Approach To Fortification
At Fortify Health, we support millers and state governments in India to fortify chakki atta with iron, folic acid and Vitamin B12, in line with standards set by the Food Safety and Standards Authority of India (FSSAI).
We operate through three work streams:
We operate through three work streams:
- Open Market Support: We support millers to fortify the chakki atta they produce for the open market, providing them with the equipment, premix and training they need to implement fortification.
- Partnership Support: We work with governments, quasi-government and non-government organisations in India to mainstream wheat flour fortification through social safety net programs. Our support varies, but we typically provide partners with monitoring support or technical assistance to help them to implement fortification.
- Evidence Generation: We conduct monitoring and evaluation of activities to inform the public about the value of food fortification.
Fortify Health aims to reach at least 25 million people by the end of 2025 through a combination of open market channels and government safety net schemes. Learn more about our work here.
What have we done so far?
24,674Metric tonnes of fortified atta produced by our mill partners each month
(average across July 2024 - September 2024) |
109Partnership agreements signed with mills across India
(by end of September 2024) |
5,450,690Beneficiaries reached each month
(estimated, in September 2024) |
Partnerships
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