Fortify Health and Feeding India partner to provide fortified chakki atta to vulnerable populations in India
Fortify Health and Feeding India are delighted to announce a partnership to advance their shared vision of a healthier, better-nourished India.
Feeding India by Zomato is an established not-for-profit organisation designing interventions to reduce hunger among underserved communities in India. Fortify Health is also a not-for-profit organisation, with a mission to enable access to micronutrient-rich wheat flour to reduce and prevent iron-deficiency anaemia.
The partnership will bring together Fortify Health's unique experience in supporting and monitoring chakki atta fortification in various Indian states with Feeding India’s extensive networks with on-ground non-profit partners working in education. Under the partnership, Fortify Health and Feeding India will work closely to encourage and support Feeding India’s partner organisation to distribute fortified chakki atta. Feeding India will assist its partners to procure and provide fortified chakki atta to the vulnerable communities they serve. Fortify Health will engage with partners to explain the benefits of fortification and also support them in monitoring the quality of the chakki atta they provide.
Vishal Kumar, Head of Feeding India, said: "With real-world evidence highlighting the transformative impact of fortification, this collaboration between Feeding India and Fortify Health represents a significant step forward in our mission. Together, we aspire to not only raise awareness about food fortification but also ignite actionable change through our volunteer network of Poshan Champions and our partner organisations in the Daily Feeding Program."
Tony Senanayake, Chief Strategy Officer at Fortify Health, said: “Feeding India is a Pan-Indian, household organisation that is doing great work to bring nourishment to underserved populations. Fortify Health looks forward to supporting Feeding India on their journey and to bringing greater recognition to the highly cost-effective, evidence-based solution of wheat flour fortification.”
About Feeding India:
Feeding India, powered by Zomato, is a not-for-profit organisation dedicated to eradicating hunger and improving malnutrition rates in India. They work toward this mission by supporting large-scale systemic interventions as well as providing essential food support to underserved communities in the form of raw grains and freshly cooked food.
For more information, please visit https://www.feedingindia.org/
About Fortify Health:
Fortify Health is a not-for-profit organisation that works to enable access to micronutrient-rich chakki atta to reduce and prevent iron-deficiency anaemia. Fortify Health does this through three key workstreams:
1. We support millers to cost-neutrally add micronutrients to chakki atta in the open market;
2. We work with governments in India to mainstream wheat flour fortification through social safety net programmes; and
3. We conduct monitoring and evaluation of our activities to inform the public about the value of food fortification.
For more information about Fortify Health’s work, please visit https://www.fortifyhealth.global/who-we-are.html/