OUR WORK
We make flour fortification
hassle-free
We make flour fortification
hassle-free
We make flour fortification
hassle-free
Fortify Health supports mills across India to add iron, folic acid and vitamin B12 to wheat flour – the essential nutrients needed to reduce and prevent iron-deficiency anaemia.
Fortify Health supports mills across India to add iron, folic acid and vitamin B12 to wheat flour – the essential nutrients needed to reduce and prevent iron-deficiency anaemia.
WHAT WE DO
We simplify fortification for mills so millions can access better nutrition
We simplify fortification for mills so millions can access better nutrition
We simplify fortification for mills so millions can access better nutrition
Wheat flour is the daily staple for hundreds of millions of Indians. We support flour mills to add iron, folic acid, and vitamin B12 to that flour during the milling process — at a precise, consistent dose that meets national standards.
Wheat flour is the daily staple for hundreds of millions of Indians. We support flour mills to add iron, folic acid, and vitamin B12 to that flour during the milling process — at a precise, consistent dose that meets national standards.
The flour looks, tastes, and cooks exactly the same. Families buy it from the same shops or receive it through the same welfare programmes they already use. The only difference is what’s inside it.
The flour looks, tastes, and cooks exactly the same. Families buy it from the same shops or receive it through the same welfare programmes they already use. The only difference is what’s inside it.
When applied at scale, this is one of the
most cost-effective public health
interventions in the world.
When applied at scale, this is one of the
most cost-effective public health
interventions in the world.
When applied at scale, this is one of the
most cost-effective public health
interventions in the world.
STEP 1
STEP 1
STEP 1
Flour is fortified, hassle-free
Flour is fortified, hassle-free
Flour is fortified, hassle-free
We support mills to add iron, folic acid and vitamin B12 to wheat flour during the milling process at a precise, consistent dose that meets nutritional standards. The flour looks, tastes and cooks exactly the same.
We support mills to add iron, folic acid and vitamin B12 to wheat flour during the milling process at a precise, consistent dose that meets nutritional standards. The flour looks, tastes and cooks exactly the same.
We support mills to add iron, folic acid and vitamin B12 to wheat flour during the milling process at a precise, consistent dose that meets nutritional standards. The flour looks, tastes and cooks exactly the same.
STEP 2
STEP 2
STEP 2
Families purchase the same flour, but better
Families purchase the same flour, but better
Families purchase the same flour, but better
Fortified flour enters the same shops, markets, public health and supply chains families already use. No behaviour change needed, no extra cost to customers.
Fortified flour enters the same shops, markets, public health and supply chains families already use. No behaviour change needed, no extra cost to customers.
Fortified flour enters the same shops, markets, public health and supply chains families already use. No behaviour change needed, no extra cost to customers.
STEP 3
STEP 3
STEP 3
Health improves at scale
Health improves at scale
Health improves at scale
Meal by meal, iron levels rise. Children develop more fully. Mothers face safer pregnancies. Workers perform at their best. Regular consumption of fortified wheat flour reduces anaemia risk by approximately 30% across millions of people.
Meal by meal, iron levels rise. Children develop more fully. Mothers face safer pregnancies. Workers perform at their best. Regular consumption of fortified wheat flour reduces anaemia risk by approximately 30% across millions of people.
Meal by meal, iron levels rise. Children develop more fully. Mothers face safer pregnancies. Workers perform at their best. Regular consumption of fortified wheat flour reduces anaemia risk by approximately 30% across millions of people.
HOW IT WORKS
Our hassle-free model
Our hassle-free model
Our hassle-free model
Consistent, high-quality fortification doesn’t happen by itself. It takes the right inputs, the right machinery, the right testing regime, and the right people running it.
We provide all four at no cost to the miller.
Consistent, high-quality fortification doesn’t happen by itself. It takes the right inputs, the right machinery, the right testing regime, and the right people running it.
We provide all four at no cost to the miller.
1
1
The Right Premix
The Right Premix
The Right Premix
A blend of iron (as NaFeEDTA), folic acid, and vitamin B12, formulated to meet FSSAI fortification standards. We procure premix in bulk, quality-check each batch, and supply it to partner mills at no cost.
A blend of iron (as NaFeEDTA), folic acid, and vitamin B12, formulated to meet FSSAI fortification standards. We procure premix in bulk, quality-check each batch, and supply it to partner mills at no cost.
A blend of iron (as NaFeEDTA), folic acid, and vitamin B12, formulated to meet FSSAI fortification standards. We procure premix in bulk, quality-check each batch, and supply it to partner mills at no cost.
2
2
The Right Equipment
The Right Equipment
The Right Equipment
Calibrated microdosers installed directly on the milling line, dispensing premix into flour at a precise, consistent dose throughout the production run. We install, calibrate, and maintain the equipment, and our team troubleshoots in person and remotely.
Calibrated microdosers installed directly on the milling line, dispensing premix into flour at a precise, consistent dose throughout the production run. We install, calibrate, and maintain the equipment, and our team troubleshoots in person and remotely.
Calibrated microdosers installed directly on the milling line, dispensing premix into flour at a precise, consistent dose throughout the production run. We install, calibrate, and maintain the equipment, and our team troubleshoots in person and remotely.
3
3
The Right Testing
The Right Testing
The Right Testing
Every batch of fortified flour is tested for iron content against FSSAI thresholds. We’ve built an AI-enabled QA tool that cuts testing turnaround from over 10 days to 15 seconds, paired with a WhatsApp-based troubleshooting tool that mill staff can use directly.
Every batch of fortified flour is tested for iron content against FSSAI thresholds. We’ve built an AI-enabled QA tool that cuts testing turnaround from over 10 days to 15 seconds, paired with a WhatsApp-based troubleshooting tool that mill staff can use directly.
Every batch of fortified flour is tested for iron content against FSSAI thresholds. We’ve built an AI-enabled QA tool that cuts testing turnaround from over 10 days to 15 seconds, paired with a WhatsApp-based troubleshooting tool that mill staff can use directly.
4
4
The Right Training
The Right Training
The Right Training
Mill operators need to know how to maintain the equipment, run quality checks, and respond when something looks off. Government regulators need to know what to inspect for. We run hands-on training sessions for both, and refresh them annually.
Mill operators need to know how to maintain the equipment, run quality checks, and respond when something looks off. Government regulators need to know what to inspect for. We run hands-on training sessions for both, and refresh them annually.
Mill operators need to know how to maintain the equipment, run quality checks, and respond when something looks off. Government regulators need to know what to inspect for. We run hands-on training sessions for both, and refresh them annually.
HOW we reach people
Two routes to the same plate
Two routes to the same plate
Two routes to the same plate
Most Indians get their flour in one of two ways: they buy it from the market, or they receive it through a welfare programme.
We support both.
Most Indians get their flour in one of two ways: they buy it from the market, or they receive it through a welfare programme.
We support both.
OPEN MARKET
OPEN MARKET
OPEN MARKET
The flour people already buy
The flour people already buy
The flour people already buy
We partner with industrial-scale flour mills to fortify the flour they already sell commercially. We provide the premix, equipment, training, and quality assurance — at no cost to the miller, and no cost to the consumer.
The flour reaches families through the same shops and supply chains it always has, with no change to price or packaging that families would notice.
We partner with industrial-scale flour mills to fortify the flour they already sell commercially. We provide the premix, equipment, training, and quality assurance — at no cost to the miller, and no cost to the consumer.
The flour reaches families through the same shops and supply chains it always has, with no change to price or packaging that families would notice.
We partner with industrial-scale flour mills to fortify the flour they already sell commercially. We provide the premix, equipment, training, and quality assurance — at no cost to the miller, and no cost to the consumer.
The flour reaches families through the same shops and supply chains it always has, with no change to price or packaging that families would notice.
PARTNERSHIPS
PARTNERSHIPS
PARTNERSHIPS
The flour the state already delivers
The flour the state already delivers
The flour the state already delivers
We work with state governments, quasi-government bodies, and large NGOs to embed fortified flour into the welfare programmes such as the Public Distribution System, ICDS, and PM POSHAN (the midday meal scheme) that already feed hundreds of millions of Indians.
The aim is for fortified flour to become the default in these systems, not a special-case addition.
We work with state governments, quasi-government bodies, and large NGOs to embed fortified flour into the welfare programmes such as the Public Distribution System, ICDS, and PM POSHAN (the midday meal scheme) that already feed hundreds of millions of Indians.
The aim is for fortified flour to become the default in these systems, not a special-case addition.
We work with state governments, quasi-government bodies, and large NGOs to embed fortified flour into the welfare programmes such as the Public Distribution System, ICDS, and PM POSHAN (the midday meal scheme) that already feed hundreds of millions of Indians.
The aim is for fortified flour to become the default in these systems, not a special-case addition.
IMPACTFUL PARTNERSHIPS
Our partnerships scale flour fortification
Our partnerships scale flour fortification
Our partnerships scale flour fortification
Fortify Health's mill partnerships cover the open market. But millions of people in India’s most vulnerable communities receive wheat flour through schools, welfare programmes and community kitchens outside the open market. To fill this gap, we partner with foundations, quasi-government and government programmes to provide fortified flour to the families who need better nutrition most.
Here are a few of our impactful partners:
Fortify Health's mill partnerships cover the open market. But millions of people in India’s most vulnerable communities receive wheat flour through schools, welfare programmes and community kitchens outside the open market. To fill this gap, we partner with foundations, quasi-government and government programmes to provide fortified flour to the families who need better nutrition most.
Here are a few of our impactful partners:
Akshaya Patra Foundation, Gujarat
Akshaya Patra Foundation, Gujarat
Akshaya Patra Foundation, Gujarat
With The Akshaya Patra Foundation and the Touchstone Foundation, fortified flour now reaches schoolchildren across six districts in Gujarat through the PM POSHAN scheme.
With The Akshaya Patra Foundation and the Touchstone Foundation, fortified flour now reaches schoolchildren across six districts in Gujarat through the PM POSHAN scheme.
With The Akshaya Patra Foundation and the Touchstone Foundation, fortified flour now reaches schoolchildren across six districts in Gujarat through the PM POSHAN scheme.
The Akshaya Patra Foundation, Vrindavan
The Akshaya Patra Foundation, Vrindavan
The Akshaya Patra Foundation, Vrindavan
Building on the Gujarat model, our partnership with TAPF Vrindavan integrates fortified wheat flour into PM POSHAN meals across Uttar Pradesh.
Building on the Gujarat model, our partnership with TAPF Vrindavan integrates fortified wheat flour into PM POSHAN meals across Uttar Pradesh.
Building on the Gujarat model, our partnership with TAPF Vrindavan integrates fortified wheat flour into PM POSHAN meals across Uttar Pradesh.
Vishwatmak Jangli Maharaj Ashram, Maharashtra
Vishwatmak Jangli Maharaj Ashram, Maharashtra
In Maharashtra, we work with the Atma Malik Foundation to produce and distribute fortified wheat flour through ashram-run school meal programmes.
In Maharashtra, we work with the Atma Malik Foundation to produce and distribute fortified wheat flour through ashram-run school meal programmes.
IN PARTNERSHIP WITH
FROM OUR PARTNERS
FROM OUR PARTNERS
The people who make fortification happen
The people who make fortification happen
The people who make fortification happen
Fortification works when it fits into systems already running. Here is how our partners describe putting it into practice.
Fortification works when it fits into systems already running. Here is how our partners describe putting it into practice.
“Ten years ago we had to withdraw from fortification because the premix changed the colour and taste of the roti. With Fortify Health’s premix there is no difference at all. In three years we have not received a single complaint from the market.”
Prasann Sharma
General Manager, Sanghvi Foods, Madhya Pradesh
“Ten years ago we had to withdraw from fortification because the premix changed the colour and taste of the roti. With Fortify Health’s premix there is no difference at all. In three years we have not received a single complaint from the market.”
Prasann Sharma
General Manager, Sanghvi Foods, Madhya Pradesh
GET INVOLVED
GET INVOLVED
Help us reach millions more
Help us reach millions more
Help us reach millions more
Whether you’re a miller ready to fortify your flour, or an institutional partner — a government body, NGO, or welfare programme, looking to embed fortified wheat flour into your work, we’d love to hear from you.
Whether you’re a miller ready to fortify your flour, or an institutional partner — a government body, NGO, or welfare programme, looking to embed fortified wheat flour into your work, we’d love to hear from you.
Whether you’re a miller ready to fortify your flour, or an institutional partner — a government body, NGO, or welfare programme, looking to embed fortified wheat flour into your work, we’d love to hear from you.
PARTNER WITH US
GOVERNANCE AND LEGAL STRUCTURE
GOVERNANCE AND LEGAL STRUCTURE
In India
Project Fortify Health is implemented by Development Consortium, a society registered in India under the Societies Registration Act, 1860. Development Consortium holds registration under the Foreign Contribution (Regulation) Act, 2010. It receives and spends all foreign contributions that support our programmes in India, and it reports on that funding in line with FCRA requirements.
Outside India
Our work sits within the Players Philanthropy Fund, a 501(c)(3) public charity in the United States. Fortification Foundation, a 501(c)(3) established more recently, will take on responsibility for our international operations over time.
Oversight and Reporting
Each of these entities maintains its own legal, financial and audit oversight, and Fortify Health complies with the reporting requirements that apply to each. Our senior leadership team reports to the board of our United States entity every quarter on programme delivery, strategy and risk.